| Sharon Dixon - Realtor and Real Estate Specialist |
September 19, 2005
Contact:
Sharon Dixon, Broker-Owner
Custom Realty & Marketing
10750 S. Eastern Avenue, Suite 100
Henderson, Nevada 89052
Local: 702-617-9300
800#: 1-877-344-6379
Fax: 702-617-9333
Email:
luxurybroker@topproducer.com
LOCAL LAS VEGAS LUXURY REAL ESTATE BOUTIQUE, CUSTOM REALTY & MARKETING ADDS THE MOST POWERFUL INTERNET WEB PRESENCE FOR ALL AGENTS, SELLERS, BUILDERS AND BUYERS “WORLDWIDE” BY TAKING LUXURY REAL ESTATE TO THE HIGHEST LEVEL POSSIBLE WITH NEW AND INNOVATIVE TECHNOLOGY PROVIDING “WORLDWIDE” EXPOSURE ON WWW.CUSTOMREALTYANDMARKETING.COM FOR ALL LUXURY PROPERTIES LISTED ANYWHERE AND PRICED OVER $1,000,000.00
LAS VEGAS AND WORLDWIDE LUXURY HOMES GET BOOST FROM POWERFUL WEBSITE WWW.CUSTOMREALTYANDMARKETING.COM WITH UNIQUE, INNOVATIVE TECHNOLOGY.
Sharon Dixon, broker-owner of Custom Realty & Marketing is Among the First to Participate in a National Advertising Program for Luxury Home Specialists.
Las Vegas, Nevada (9/23/05) – Sharon M. Dixon, a Las Vegas real estate broker for Custom Realty & Marketing, has enhanced her luxury marketing plan and offers a superior level of service with the most valuable, cutting edge marketing tools never before available worldwide for properties desirous of obtaining recognition throughout the world for a quicker sale. This state-of-the-art innovative tool is WWW.CUSTOMREALTYANDMARKETING.COM, an online resource that will feature all luxury homes globally which “guarantees” the highest rankings on all three major internet search engines, thereby providing maximum exposure for luxury homes anywhere in the world. Agents, sellers, and builders in any state or country can post their estate properties on WWW.CUSTOMREALTYANDMARKETING.COM and have the unique capability of adding voice recordings to describe additional and unique features of each property not seen by typical photographs or listing sheets. The process is instant and takes only moments to upload photos and/or tours as well as personalized recording of unique qualities and property features thereby exposing that home to every buyer worldwide with just one website. The agent, seller or builder can avoid extremely costly marketing expenses involved in selling luxury properties in numerous publications, thereby limiting their exposure solely to the distribution area of that magazine. For added exposure, publications are always a positive marketing tool to maintain presence in the marketplace. This unique website will allow worldwide advertising without the major expense and limitations of the coverage area that most luxury publications magazines may have.
Custom Realty & Marketing, a leader for nearly 20 years, specializes in educating their clients through the entire luxury home buying, selling or building process in its entirety, including providing turn-key properties with their exclusive in-house and world-renowned interior designer, Rhonda Lanier. Together, they work as a team as well as other in-house vendors, to produce a sellable product in today’s market and provide educational seminars to buyers and sellers to educate the public with the market demand and changes including absorption rate, design, cost, etc. Buyers’ needs are constantly changing and it is critical to maintain standards expected by the affluent, including quality, craftsmanship and a marketable product combined with professionalism, organizational and unsurpassed communication skills all in a timely fashion and within budget.
Dixon’s firm has taken advantage of the latest state-of-the-art and innovative technology and has spent a tremendous amount of time and effort developing THE premiere website solely with the luxury buyer and seller in mind to save time and money.
The tools and functionality of this website cater to all facets of luxury homes, high rise condominiums or vacant land for all buying and selling needs whether the property is listed with an agent or not. It merely provides the ultimate tool to market a property throughout the world. This unique site has the ability for any prospect to download any of the site’s listings listed on WWW.CUSTOMREALTYANDMARKETING.COM directly into their iPod or MP3 player enabling the client to view any property of interest and listen to details typically not described in a feature sheet due to paper length constraints at their own convenience and privacy. This allows the consumer to receive a tremendous amount of valuable, detailed information immediately which saves time for all parties! This process is the most important feature for the lister and consumer and more effective if the agent, seller or builder takes just a few moments prior to listing on the site and think about the qualities of the property and write them down. MORE TOLD = MORE SOLD Taking the time to write the script prior to recording through the eyes of the existing seller and portray that to the buyer is the key. The seller fell in love with the home initially for several reasons. Ask that seller what they loved about their home and share that with the world in great detail during your recording on the website for the sole purpose of putting the buyer in the home literally by painting that exact picture. Put yourself in the buyer’s shoes and describe to them graphic descriptions of the surroundings so they may just close their eyes and envision the property and themselves in it. Let them hear you describe in detail the colors of trees during the changing of seasons or serenity of falling snowflakes or the beauty of the gorgeous sunrises or sunsets over a lake or sounds of crashing waves at the ocean. It is important to remind them how valuable and precious life really is and how they deserve that reward. Let them know that their dream home could be near the ocean or in the mountains as a primary residence or perfect for a weekend getaway or a 2nd home that could possibly provide tax or financial relief as an added benefit in addition to creating those memories. More importantly, list any unique potential the property could have in its future use. Overcome a possible objection to that old musty attic by describing the gorgeous meadow views filled with flowers that could become the perfect office for “him” or “her” or playroom or in-law quarters or elaborate on those twinkling city lights that shine in the middle of a desert or how the crushing sound of waves and the smell of the salty air from your bedroom will make you sleep like a baby or mention wildlife and natural beauty and sounds of the trees in the wind and smell of fire burning from your family room in your log cabin in Utah that you always dreamed of building just close enough to get away for the weekend to take a break from the fast paced life in the city. Explain how beautiful life looks after a walk in the woods just a few short hours away from home and how important it is to de-stress and have quality time with family and friends. Remind the consumers during your recordings what really is important in life! Use your imagination!
This site will prove to be your best marketing tool and will result in more sales and satisfied clientele. Remember to record any possible obvious challenges the property may have and try to turn any negatives into a positive up front to avoid disappointments or misconceptions. All homes have issues but personalizing your property listing using a narrative voice format personalizes the entire process by placing a voice with a name and adds “personality” to what would otherwise be nothing but…“words and photos”. Provide as much detail about the charm as well as obvious flaws and any unique qualities it may possess. Utilizing this site will definitely save all parties time and eliminate unnecessarily viewing of properties they would not have been interested in viewing had they heard a detailed description that photos did not reflect. This creates a win-win for all parties. Think of this site as the “Nordstrom’s” for the discerning buyers who want to have it all! They deserve it and your rewards will be a happy buyer and seller. The buyers eliminate many properties and get right down to the property you described as their “perfect dream home” in your recording. The system will speak for itself due to its #1 ranking for luxury properties on the top 3 major internet search engines. Buyers want as much information as humanly possible and you can now provide that level of service to them with your personalized property listing on WWW.CUSTOMREALTYANDMARKETING.COM. This website is proud to finally provide all properties in any marketplace the most powerful marketing tool for luxury properties worldwide. It is available in various languages in an effort to service the affluent worldwide. This website service is specific for the high profile clientele desiring low profile transactions resulting in a smooth transition process. Dixon states that is one of the most important factors to buyers, sellers and builders when selecting a marketing firm in addition to selecting an agent who possesses knowledge and expertise in your market. Franchises will soon be available nationally and internationally. This website is currently being copyrighted, patented and trademarked for its specific purpose, functionality, content and design elements.
A large majority of the development of the website was put into SEO (Search Engine Optimization). With thousands of real estate websites available today, maximum exposure can only happen if your site is a top ten result on the top three internet search engines. WWW.CUSTOMREALTYANDMARKETING.COM has consistently ranked on top of all three and continues to improve on a daily basis and will rank #1 within days.
Dixon’s firm offers a full service in-house luxury Concierge service created out of the desire to provide premiere resources to the affluent ranging from lenders, architects, builders, interior design services, antique and fine art, private jet, yacht and transportation services, nanny and bodyguard services and more. A detailed list can be found on the website.
She is also among the first group of real estate agents invited to participate in a national advertising program between The Wall Street Journal, Barron’s magazine, and The Institute for Luxury Home Marketing.
“This is a great opportunity for me and my clients,” says Dixon. “Participating in this program allows me to reach clients across the nation who may be looking to her local marketplace, Las Vegas, Nevada, for their next upper-tier property and for other properties throughout the world..
A recent report by The Harvard University Joint Center for Housing Studies shows that the number of “million-dollar” homes has grown dramatically faster than the total number of homes in the U.S. This increase in upper-tier properties has led to Las Vegas seeing an increase in the number of new and inexperienced real estate agents targeting the upscale market segment. Custom Realty & Marketing has a lot to offer affluent consumers,” Dixon continued. “Recognition by The Institute for Luxury Home Marketing assures those potential buyers of my unique training and specialized knowledge, and opens new communication networks that will enhance my ability to serve my clients well.”
Dixon’s national exposure comes at the right time. According to Carl Steidtmann, chief economist for Deloitte Research, a leading professional financial services firm, “many consumers postponed buying new homes until interest rates reached the bottom. With interest rates on the rise, they have decided to get off the dime to avoid higher rates.” Steidtmann’s comments were reinforced by a Wall Street Journal article in mid-May, which reported that multi-million dollar homes “are starting to sell briskly.”
The Institute for Luxury Home Marketing decided to feature some of its members in The Wall Street Journal and Barron’s financial weekly because of the publications’ strong readership profiles: Their readers have an average household income of over $200,000 and have an average household net worth of over $2 million. These statistics translate into a wealth of opportunities for Dixon to bring both local and national affluent consumers who are looking to either buy or upgrade in the Las Vegas market in the luxury single family or luxury high rise condominium whether they are a 1st, 2nd, 3rd, 4th or 5th time homebuyer. OUR MARKET IS HOT AND ON THE RISE! WELCOME TO “THE MANHATTANIZATION” OF LAS VEGAS!!!!!!!!!!!!!!!!!!!
The Institute for Luxury Home Marketing exists to help real estate professionals around the world provide high quality service to buyers and sellers of luxury properties. Institute members have completed special training to build expertise in the marketing of upscale homes and estates and those who meet performance standards may earn the prestigious Certified Luxury Home Marketing Specialist designation.
Sharon has built a remarkable reputation as a premiere real estate broker in Las Vegas and can be attributed to her extensive paralegal, sales and marketing experience. She has been featured and quoted in numerous local, national and international luxury publications due to her expertise and success in the luxury marketplace since the inception of the multi-million dollar market in Las Vegas especially in the mid ‘90’s when the market began to skyrocket. Sharon soon became recognized nationally and internationally as a leader in the luxury market. Her business growth is fueled by her people-oriented personality which readily converts to a high referral client base. Her continued education in the luxury market has elevated her level of expertise and service.
Sharon Dixon is the exclusive broker for Las Vegas’ premiere luxury high rise condominium project, “Allure” currently under construction and is proud to announce that due to high demand and rapid sales in Tower #1 reservations lists will soon be forming for the soon to be released units and penthouses in Tower #2. The success of her project is a direct result of her website success in addition to having a product competitively priced with the luxurious amenities offered at a prime location... Allure is being developed by Fifield Development Company from Chicago, Illinois. She served on the Board of Advisors for the Chamber of Commerce and is a member of the Social Register of Las Vegas, a charitable contributing organization. Sharon was recently selected as an Honored Member of the Heritage Registry of “Who’s Who” and holds several designations including Certified Residential Specialist, Accredited Buyers Representative, and Seniors Real Estate Specialist in addition to the two highest national luxury home specialist designations. For more information feel free to visit WWW.CUSTOMREALTYANDMARKETING.COM.
